About Shonda

360 TOTAL CONCEPT FOUNDER AND CEO, VISIONARY, AND WORLD TRAVELER

Shonda Scott stands at the helm of innovation and leadership as the Founder and CEO of 360 Total Concept, a renowned management consulting firm that has spearheaded transformative mega projects with industry titans such as BET, Uber, Comcast, Kaiser Permanente, major transit agencies, and international airports.

Her visionary approach extends beyond traditional business boundaries, as evidenced by her role in developing diversity spending strategies, resulting in the reinvestment of over $200 million into historically underserved communities and the upliftment of small businesses.

Recently featured on esteemed platforms like Good Day Sacramento, Fox Soul TV, and more, Shonda's influence reaches far and wide. On a national level, most recently in 2023, Shonda was appointed by President Biden to serve on the White House U.S. Advisory Trade Policy and Negotiation Committee. In 2012, Shonda served as President Obama's appointee to the Platform Committee, as a testament to her significant impact in civic and community spheres.

Based on her business acumen, Shonda was inducted into Alameda County's Women's Hall of Fame.

Beyond her entrepreneurial prowess, Shonda showcases her versatility as a notable journalist. She served as the executive producer and host of "Spotlight with Shonda Scott," a talk show that shed light on local and national influencers and unsung heroes, showcasing her commitment to amplifying diverse voices.

Shonda's passion for personal growth and exploration culminated in the creation of the 12 New Things® Challenge in 2019. Born from a birthday celebration, this challenge encourages individuals to embrace change by undertaking something new each month for a year.

Shonda's adventurous spirit, reflected in her extensive travels to nearly 40 states in the U.S. and over 25 countries across five continents, serves as an inspiration for those seeking continuous self-improvement.

She remains dedicated to education and community engagement as a lifetime member of the UCLA/CAL Alumni Association and an achiever member of the UCLA Bay Area Black Alumni.

Shonda Scott's impact transcends conventional boundaries, embodying a commitment to empowerment, diversity, and personal development.

Explore more about Shonda's diverse endeavors at https://www.shondascott.com/ceo.